I help people stop suffering.

Not by fixing what's broken — but by showing you nothing was ever broken in the first place.

Billy Seol — Buddhist life coach

Hi, I'm Billy.

I'm a Buddhist life coach, author, and teacher. I work with people who have everything they're supposed to have — the career, the relationships, the achievements — but still feel like something's off. Like they're watching their own life instead of living it.

I help them see what's actually happening underneath: the unconscious patterns, the ego's quiet demands, the stories they didn't write but keep re-reading. Then I help them stop.

Cornell University (CS) · Trained in Hypnotherapy & NLP · Certified by the Ethical Coaching Collective · Former Apple, Disney

I spent 90% of my life waiting for something great to happen. Then I realized I was the one preventing it.

How I work

Most coaching teaches you to manage your thoughts. I go further. I help you see the entity generating the thoughts — your ego — and discover that you are not it. When that shift happens, problems don't just get managed. They dissolve.

This isn't positive thinking or mantras. It's a precise, practical approach grounded in three things:

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Modern Science

NLP, hypnotherapy, and the neuroscience of unconscious patterns

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Unconscious Work

The 95% of your mind that runs on autopilot — we go there

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The Dharma

Buddhist principles verified across 2,500 years of practice

The result isn't that you learn to cope better. The result is that suffering becomes optional. Not as a concept — as a lived experience, available to you right now.

The only prison was my thoughts.

For most of my life, I was waiting. Waiting to graduate. Waiting to finish military service. Waiting to get my green card. Waiting for the next accomplishment to finally make me feel like I'd arrived.

On paper I had it all — an Ivy League degree, engineering roles at Apple and Disney, a stable career. But inside, I was suffering. Each milestone I reached just revealed the next one I needed. The prison wasn't my circumstances. It was my mind.

In 2020, my sister introduced me to life coaching. I was skeptical — isn't that for people with problems? My life seemed fine. But through that experience I discovered something: my thoughts were running my life, and I'd never questioned a single one of them.

That discovery led me to hypnotherapy, NLP, and eventually to the dharma of the Buddha. Not as religion — as a technology for ending suffering. I trained, got certified, and started coaching others through the same awakening.

But even coaching wasn't the final answer. I could solve problems, but new ones kept appearing. I could manage my thoughts, but the thinker remained. It wasn't until I went deeper into Buddhist practice — meditation, prostrations, seeing through the ego entirely — that I found what I was actually looking for:

Complete freedom. Not from circumstances. From myself.

Ethical Coaching Collective Certificate Ethical Coaching Collective Logo

Ways to work with me

Now you know my story. What's yours?

If something on this page stirred you — a recognition, a question, a quiet "me too" — that's the beginning. Here are a few ways to keep going: